Most rebrands change how a business looks. Ours change how you're seen.

There's a version of your business that's more compelling, more coherent and more commercially powerful than the one you're currently presenting to the world. Finding it requires going deeper than just design. At Branduo, we uncover the real truths about your business and what makes it matter; truths that proximity may have made it hard for you to see. Our transformative process leaves you with a clearer understanding of what you've actually built, and a verbal and visual brand identity that helps your market appreciate it too.

A better understanding of your business

There is no shortage of talented designers, copywriters and agencies to choose from when it comes to a rebrand. But few will act like a true strategic partner - one that protects your brand as if it was their own. Not many will get to know you, your team and your clients so well that they leave you with a better understanding of your own business.

With Branduo, you’ll work directly with founder, Jenni Benatar. Her approach is immersive and personal; you’ll quickly feel as though she’s been part of the furniture forever. She’ll learn everything she possibly can about your business and customers, turning those insights into an astute brand strategy, which she’ll help you bring to life every step of the way.

Who we work with

Branduo specialises in working with established and emerging businesses that have a clear sense of their offering and the ambition to build a brand that reflects it. We work closely with business founders and leaders, valuing the depth of earned knowledge and experience they bring to the process. Perpetually curious by nature, we’ve shaped brands across a wide range of industries including law firms, private investment houses, non-profits, mining, media, fintech, wellness, SAAS and conservation. Based in Cape Town, we travel across South Africa to facilitate in-person brand strategy workshops, and also work virtually with clients further afield.

Meet our founder

Jenni Benatar is the founder of Branduo, a women-led brand strategy consultancy. With an academic background in economics, marketing and communications, and over a decade of cross-industry experience, she brings a rare mix of strategic rigour, emotional intelligence and aesthetic sensibility to every engagement.

Jenni thrives on helping founders from every industry cut through complexity, uncover what truly drives their business and translate this into refreshingly original, deeply relatable brand narratives and identity systems. Known for her warmth, professionalism and no-fluff approach, she prides herself on delivering work that aligns and unites teams, while capturing the minds, hearts and pockets of their audiences.

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A duo of perspectives

At Branduo, we see brand through two lenses. For our clients, it’s the expression of their business in the marketplace - the sum of everything that signals who they are and what they stand for. For their customers, it’s the intangible collection of associations, connections and experiences they hold with that business. Our brand strategy process bridges these perspectives, shaping them into a cohesive brand presence that’s both authentic to the business and compelling to the market it serves.