Turn complexity into clarity
Branduo is a brand strategy consultancy that helps established business leaders crystallise and elevate their brand value.
Through a hand-held, refreshingly simple process, we create a tasteful blueprint for your brand that instils long-lasting clarity, cohesion and market relevance.
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A rebrand is your chance to reshape how the world sees you.
Whether you're aiming to win new clients, enter new markets, command higher prices, or energise your team, your brand is a powerful lever for shaping how people see and experience your business. Brand strategy is the art and science of curating that perception. If your brand has lost relevance – for whatever reason – a strategic rebrand presents an opportunity to reshape how your key stakeholders perceive you, and to remind them why they should care.
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Emotionally intelligent branding
At Branduo, we specialise in the creation of brand language and visuals that recognise and validate the needs of your customers.
We avoid marketing puffery like the plague and pride ourselves
on uncovering the truths that matter most to you and your audience. Throughout our strategic process, we listen carefully, challenge thoughtfully and connect meaningfully, delivering refreshing brand results that land both with the people behind your business, and those you serve.
What we can do for you
Strategy
- Executive brand workshops
- Brand strategy
- Brand architecture
- Brand audits
- Stakeholder interviews
- Employee brand alignment
Design
- Logo design
- Corporate identity design
- Website UX design and development
- Marketing collateral design
- Sales, pitch deck & IM design
- Corporate stationery design
Communication
- Messaging framework development
- Website content creation
- Copywriting and editing services
- Sales & pitch deck content creation
- Corporate profile content creation
- Proposal development & editing

Branduo's strategic process
1. Brand audit
A brand audit sets the focus for the strategy, design and development work ahead, ensuring any changes build on what’s already working. It’s an objective assessment of how your brand is showing up internally and externally. This process uncovers
the strengths driving your current brand equity as well as the gaps where your brand may be limiting understanding, connection or conversion.
2. Executive workshop
Our in-person workshop with your leadership team is a thought-provoking, hard-hitting session focused on your business and brand fundamentals. Like therapy for your business, it's an excellent opportunity to unpack what's been holding your brand back, your unfiltered aspirations and what you bring to the table that no-one else can.
3. Customer interviews
The duo in our name honours the intrinsic perspectives that shape our work: yours and your customers. By personally interviewing a hand-picked sample of your clients, we replace guesswork with real insights into the concerns, associations and expectations that shape how your brand is truly perceived by your most important stakeholders.
4. Brand strategy development
The resulting brand strategy becomes a foundational document for your organisation, ensuring alignment across your business and its brand expressions. It distils our research and strategic findings into your newfound verbal identity system: a refreshingly original and undeniably true account of your business' unique story, value and style. This output is designed to instil deep pride, clarity and – hopefully – goosebumps.
5. Visual identity & website design
Branduo works with hand-picked creative partners to translate our strategy into a cohesive visual identity and website. From your logo through to meticulous brand guidelines, beautiful stationery and a hyper-engaging website, every detail is considered and managed on your behalf, ensuring a seamless roll-out and effortless application by internal and external brand custodians.
6. Internal & external activation
This is where your new brand comes to life with intention and consistency. Internally, we work closely with HR to embed the brand into your culture, ensuring employees understand, align with and live the brand every day. Externally, we craft clear messaging to manage client and partner expectations around the rebrand – why it happened, what remains unchanged, what's evolving and what it means for them. This is all about cohesion, aligning your people and your market around a single, confident brand story.
The company we keep

































