Turn complexity into clarity

Branduo is a brand strategy consultancy that helps established business leaders crystallise and elevate their brand value.

Through a hand-held, refreshingly simple process, we create a tasteful blueprint for your brand that instils long-lasting clarity, cohesion and market relevance.

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A rebrand is your chance to reshape how the world sees you.

Whether you're aiming to win new clients, enter new markets, command higher prices, or energise your team, your brand is a powerful lever for shaping how people see and experience your business. Brand strategy is the art and science of curating that perception. If your brand has lost relevance – for whatever reason – a strategic rebrand presents an opportunity to reshape how your key stakeholders perceive you, and to remind them why they should care.
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Emotionally intelligent branding

At Branduo, we specialise in the creation of brand language and visuals that recognise and validate the needs of your customers. We avoid marketing puffery like the plague and pride ourselves on uncovering the truths that matter most to you and your audience. Throughout our strategic process, we listen carefully, challenge thoughtfully and connect meaningfully, delivering refreshing brand results that land both with the people behind your business, and those you serve.

What we can do for you

Strategy

  • Executive brand workshops
  • Brand strategy
  • Brand architecture
  • Brand audits
  • Stakeholder interviews
  • Employee brand alignment

Design

  • Logo design
  • Corporate identity design
  • Website UX design and development
  • Marketing collateral design
  • Sales, pitch deck & IM design
  • Corporate stationery design

Communication

  • Messaging framework development
  • Website content creation
  • Copywriting and editing services
  • Sales & pitch deck content creation
  • Corporate profile content creation
  • Proposal development & editing
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Branduo's strategic process

A brand audit sets the focus for the strategy, design and development work ahead, ensuring any changes build on what’s already working. It’s an objective assessment of how your brand is showing up internally and externally. This process uncovers the strengths driving your current brand equity as well as the gaps where your brand may be limiting understanding, connection or conversion.
Our in-person workshop with your leadership team is a thought-provoking, hard-hitting session focused on your business and brand fundamentals. Like therapy for your business, it's an excellent opportunity to unpack what's been holding your brand back, your unfiltered aspirations and what you bring to the table that no-one else can.
The duo in our name honours the intrinsic perspectives that shape our work: yours and your customers. By personally interviewing a hand-picked sample of your clients, we replace guesswork with real insights into the concerns, associations and expectations that shape how your brand is truly perceived by your most important stakeholders.
The resulting brand strategy becomes a foundational document for your organisation, ensuring alignment across your business and its brand expressions. It distils our research and strategic findings into your newfound verbal identity system: a refreshingly original and undeniably true account of your business' unique story, value and style. This output is designed to instil deep pride, clarity and – hopefully – goosebumps.
Branduo works with hand-picked creative partners to translate our strategy into a cohesive visual identity and website. From your logo through to meticulous brand guidelines, beautiful stationery and a hyper-engaging website, every detail is considered and managed on your behalf, ensuring a seamless roll-out and effortless application by internal and external brand custodians.
This is where your new brand comes to life with intention and consistency. Internally, we work closely with HR to embed the brand into your culture, ensuring employees understand, align with and live the brand every day. Externally, we craft clear messaging to manage client and partner expectations around the rebrand – why it happened, what remains unchanged, what's evolving and what it means for them. This is all about cohesion, aligning your people and your market around a single, confident brand story.

The company we keep

What our clients have to say

GlueData contracted in Branduo to refresh our brand after 10 years to redefine ourselves as the market leader for SAP Data Solutions in South Africa, and establish ourselves firmly in the European market which we recently entered. The outcome was much better and broader than I expected. Jenni helped us redefine our purpose and our “why”, through professional, step-by-step guided consulting that got the best out of our team with an end result that blew our minds (including our customers, partners and employees)! I stand back and I am so proud – thank you.

Malan Barnard: Director, GlueData

Jenni is passionate and highly competent in her offering. Because of this, it was easy for her to understand me and the business. She is particular and detail orientated. The process we followed was well explained, managed well as a project and implemented beautifully. The written and visual articulation of the LM Attorneys brand by Jenni has set our firm apart. I am very pleased to have mandated Jenni for the LM Attorneys rebrand.

Lelethu Mbangi, Founder & Director: LM Attorneys

Thank you for your invaluable support, guidance, and project management throughout the journey of launching Opus18 Capital Partners. From ideation to rollout, your expertise helped shape a pivotal moment in our story. It was a pleasure to work with you during this process. The feedback has been very positive. When we talk about “partners”, it goes beyond our investment portfolio. You have truly embodied the qualities we value in those we collaborate with – excellence, dedication, and a commitment to masterwork. Your partnership during this process has been instrumental to its success.

Stefan Nothnagel, Partner: Opus18 Capital Partners

Branduo really added tremendous value to us at Zazi Capital. Jenni added value in many ways such as helping us think about our business from a why minded point of view, to better understand our value offering from a point of view of what our business means to our clients, to understand the power of the journey towards building our business and how we use that to create uniqueness in our business. She helped us to articulate succinctly what our offering is and being very clear as to who our beneficiaries are, and see beyond the moments of small beginnings to think about our business as a brand that will outlive its founders. We are really grateful to Branduo for the partnership and always stepping into our shoes and thinking alongside us about our brand and its future!

Mamkeli Jim, Partner: Zazi Capital

I’ve worked with many agencies and brand strategists over the past 15 years, and Branduo is in a league of its own. Jen has a rare gift – she doesn’t just listen, she truly gets your brand, often seeing what you can’t because you’re too close to it. Her ability to distil the essence of a brand and craft messaging that genuinely resonates with stakeholders and communities is nothing short of art. In a world full of imitation, Jen’s work is refreshingly original, deeply strategic, and undeniably true. If you’re looking for real impact, look no further.

Dalit Shekel, CEO: Relate Trust

I’ve worked with a number of strategists over my career on a range of projects in diverse categories… So, great experienced strategists that not only deliver premium work, but impactful work are hard to find and Jenni is one of those few strategists. Apart from her passion, she is great to work with, always prepared, professional and completely collaborative. The way Jenni approaches a strategy to understand the clients’ category to distil insights into strategic ideas, sets a clear direction and foundation for exciting work to happen. Clients love working with Jenni and it comes from her work ethic, commitment and energy she brings to the project. If you want to get excited about your brand, but at the same time need actionable steps at a granular level, you need to chat to Jenni!

Greg Harrison, Founder: Punch Design

It’s hard to come up with enough platitudes to describe our entire process of working with Jenni & Branduo in redefining our entire Brand Bible, strategy and verbal identity at Pokerbet. Her professionalism, integrity & efficiency went a long way to steering our ADHD-stricken exco group in workshops & strat sessions, resulting in a final deliverables that went well beyond expectation, and setting a strong foundation off which we can build when launching Pokerbet 2.0 later this year.

Ryan Brauer, Chief Product Officer: Pokerbet

At first it wasn’t easy to get time with Jenni as she was booked up for some time ahead. But when we did it was truly worth the wait. Jenni just gets it and has assisted us on our journey of trying to figure out exactly our positioning in the market. She’s such a pleasure to work with and has consulted with our company beyond the original project scope. In addition we contracted Jenni for a separate company as we had so much confidence in her ability to deliver which she has done once again. I would highly recommend Jenni.

Mark Uria, CEO: Smart Media

Working with Branduo has been an absolute game-changer for our brand. Jenni’s expertise and insight have propelled us to new heights, helping us gain a deeper understanding of our brand identity and what resonates with our customers. Through her strategic guidance and collaborative approach, Jenni enabled us to pinpoint our brand’s strengths and areas for improvement with remarkable clarity. She facilitated insightful discussions that allowed us to uncover what truly sets us apart in the market and how we can better communicate our value proposition to our clients.

Jenni’s dedication to our project was evident from the outset. She invested time to thoroughly understand our business objectives, target audience, and market dynamics, allowing her to tailor her approach to our specific needs effectively. What truly sets her apart is her ability to inspire and empower our team. We are immensely grateful for her invaluable contributions and wholeheartedly recommend her services to anyone looking to elevate their brand to new heights. Thank you, Jenni, for your exceptional work and unwavering dedication.

Jay Pretorius, CEO: Cnnect

My experience with Branduo was exceptional, seamlessly blending professionalism with creativity to surpass all expectations. Jenni’s adeptness at grasping the core of my vision and translating it into a compelling brand narrative was unparalleled, ensuring a personalised and detailed approach throughout the process. The seamless and efficient journey, marked by Jenni’s organisational skills and creative prowess, resulted in a comprehensive brand strategy that perfectly encapsulated my presence in the marketplace. I wholeheartedly recommend Branduo to anyone looking to elevate their brand, as Jenni and her team exemplify expertise, dedication, and an invaluable partnership in the branding journey, making them an indispensable asset for those seeking to make a significant impact in their business domain.

Donovan Proudfoot, CEO: Proman Construction

Our dealings with Jenni Benatar of Branduo have been exceptional. We were amazed as to how she was able to really understand and get a complete appreciation for the DNA of our business. As a result she has exceeded all of our expectations with the comprehensive brand analysis and brand assets that she presented to us for use in our business. Jenni has continued to assist us in the implementation process and we wholeheartedly recommend Branduo to any company that requires their offering to be verbalised in a smart, innovative and professional way.

Robin Bayhack, Chief Growth Officer: Techumanity

Our experience with Branduo has been amazing. From the start to finish, Jenni understood exactly what we needed. She is highly professional and organised, which was so refreshing. We could not facilitate the process between different suppliers the way she did it. The branding itself came out more beautiful than we could have imagined. We communicated with Jenni who we were and who we have become but that our branding did not speak this. What she created for us is an exact representation of who we feel we are and how we should show up in the industry. Jenni, you will forever be a part of Mint’s success. Thank you so much.

Marisca de Bruyn: Director, Mint Accounting

We engaged with Jenni and Branduo through a recommendation, for what we thought would be a standard rebranding exercise. What we experienced was world class involving a complete analysis of our business, what we stood for and wanted to achieve. Jenni met with all key stakeholders in our business including the staff, and provided a view of our business we have never had before. As a result, her output was far more than a branding exercise. It now drives our strategy, having refined and aligned our vision for what we want to achieve. We couldn’t recommend her any higher.

Bryan Turner: Partner, Spear Capital

What a great experience! Working with Branduo was an absolute pleasure. Jenni facilitated the entire process masterfully with the highest level of professionalism, and the final result completely exceeded expectations. If you’re wondering about who to trust with your next rebrand, stop, and just go with Branduo.

Alain Joffe: Chief Growth Officer, Mygrow

I have worked with a few brand strategists in my life and can unequivocally say that Jenni Benatar is on another level. She gets the product/business within a short space of time and maps out the optimal journey for your brand. Sharp and always asking the right questions, I feel like Branduo gives any company the best chance to succeed in its journey. I have worked with her in startups and in well established businesses and she is class personified. I HIGHLY recommend using Branduo – 10/10

Darren Kramer: Venture Capitalist

I have worked with the Branduo team for over a year now. They have assisted me with developing overall brand strategy to detailed communication on specific projects. The level of commitment and effort to understand our companies is on another level. I always feel heard and our strategy and business is woven together by the Branduo Team in the most effective and consistent manner. The result being the public; existing and potential clients; having the best opportunity possible to get to know us and the value we can bring to them.

Andre Redinger, Group MD: Millhouse Africa

Working with Jenni was every entrepreneur in a start up business’s dream- from the get go, Jenni was able to take all the chaotic thoughts, business ideas, vision and dream that lived inside our mind and structure them into a innovative and revolutionary business plan as YBuy is presented today. Jenni helped birth the brand to life by injecting the right amount of professionalism, passion and personality which gives the YBuy brand its credibility it has today. I am forever grateful that Jenni helped to shape my dream idea into a reality.

Grant de Fries, CEO: Ybuy Mobile Leasing

Where does one start when writing a review on a strategic partner that so crucially helped shape our law firm’s image and credibility? Jenni has been an absolute star in every single aspect of our professional partnership with Branduo. She has helped me personally, as a team leader, to perfectly project my inner thoughts and our firm’s image to the world. If you are looking for great value for money, a strategic partner who works so hard to understand your every need and who caters to it – you’re at the right place! Thank you so much for everything that you’ve done (and are yet to do!) for us. We appreciate you greatly!

Liad Hadar, Managing Partner: Hadar Incorporated

I decided to launch a business during lockdown. I had the idea, I had the partners. I did not, however, have a strategy, a brand, or even a name. I got in touch with Jenni from Branduo. To date, it was the best investment decision I made for my business. It gave me focus and direction and really gave my business the kick in the right direction that I needed. Not to mention my brand (which is amazing 😉) which speaks perfectly to my target audience. I know this process is something that is generally overlooked, but I genuinely cannot express the value it has created for my business.

Neil Eliason, Founder: Veza Properties

Work we're proud of

Mint Accounting

Brand Strategy | Visual Identity Design | Website Design

Tilte

Brand Strategy | Visual Identity Design

Spear Capital

Brand Strategy | Visual Identity Design

GlueData

Brand Strategy | Visual Identity Design | Website Design

SA Business School

Brand Strategy | Visual Identity Design

The Cedars

Brand Strategy | Visual Identity Design | Website Design

TradeMarc

Visual Identity Design

Gia’s Kitchen

Brand Strategy | Visual Identity Design | Website Design

Hadar Incorporated

Brand Strategy | Visual Identity Design | Website Design
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