The Brief

The FutureFit Academy is an online centre of excellence that helps individuals and organisations master the skills and behaviours required for long-term relevance and excellence in the workplace. Branduo’s brief was to strategically build the brand’s communications, identity and website to position FutureFit as a pioneer in the online learning space, both locally and abroad.

Project Overview

Key Deliverables

+ Brand Strategy
+ Marketing Strategy
+ Brand Identity Design
+ E-Commerce Website Design
+ Copywriting

Creative Partners

+ Franklin Cooper Design Agency
+ Brand Infusion

The Creative Challenge

FutureFit has 2 distinct offerings, an online assessment (FutureFit Index) and master classes (FutureFit Academy). We needed to create a brand architecture that would allow the visual expression of these 2 products, as well as the easy addition of new products down the line. Furthermore, the brand identity needed to have a futuristic yet approachable aesthetic that would distinguish it from existing competitors.

The Strategic Solution

Our design partners conceptually designed the logo to give a sense of constant progression with a clever visual architecture that allows for the various products to be contained within the logo environment. FutureFit’s corporate identity balances an edgy, futuristic feel with warmth thanks to the purple hues of its colour palette and the human-focused brand visuals. The resulting brand identity beautifully packages this powerful tool for both its B2B and B2C audiences.