The Brief
Gia’s Kitchen prepares freshly made dishes for the freezer and special occasions. Founder, Gia, approached Branduo with the dual goal of branding her business and developing an e-commerce solution that would allow her to drive sales by selling her frozen meals online.
Deliverables
Brand Strategy
Marketing Strategy
E-commerce Website Design
Copywriting
Email marketing
Creative Partners
Visionary Studios
Wendy Lategan Photography
Humanise Digital
Dado Agency
Michelle van den Berg
The Creative Challenge
Our challenge was to capture the brand’s warm, earthy and bubbly brand personality and craft a tone of voice and resulting content that would radiate throughout the website, social media and marketing content. We also needed to build a website that was easy to use for users of ranging ages and technological capabilities.
The Strategic Solution
The brand essence was captured in the slogan Nurture Effortlessly and the design team created a warm, earthy colour palette and custom iconography that instilled a novel and quirky edge in collateral. Moody, beautifully styled product photography displays Gia’s food decadently. The e-commerce website is easy to navigate for users of ranging technological capabilities. The resulting brand portrays the warmth and personality of its founder while delivering greater, easier access to nurturing meals for her clients.
