GIA’S KITCHEN
Project Overview
Key Deliverables
+ Brand Strategy
+ Marketing Strategy
+ E-commerce Website Design
+ Copywriting
+ Email marketing
Creative Partners
+ Visionary Studios
+ Wendy Lategan Photography
+ Humanise Digital
+ Dado Agency
+ Michelle van den Berg
The Creative Challenge
Our challenge was to capture the brand’s warm, earthy and bubbly brand personality and craft a tone of voice and resulting content that would radiate throughout the website, social media and marketing content. We also needed to build a website that was easy to use for users of ranging ages and technological capabilities.


The Strategic Solution
The brand essence was captured in the slogan Nurture Effortlessly and the design team created a warm, earthy colour palette and custom iconography that instilled a novel and quirky edge in collateral. Moody, beautifully styled product photography displays Gia’s food decadently. The e-commerce website is easy to navigate for users of ranging technological capabilities. The resulting brand portrays the warmth and personality of its founder while delivering greater, easier access to nurturing meals for her clients.