TRADEMARC
Project Overview
Key Deliverables
+ Visual Identity Design
+ Marketing Collateral Design
+ Website Landing Page Design
Creative Partners
+ Room 13 Design Agency
+ Cloud Fusion
The Creative Challenge
The Trademarc brand needed a strong yet minimalist brand identity with a brand icon that could be used as a standalone visual asset. The supporting colour palette and typography needed to lend the brand an edge while, retaining an overarching feel of professionalism and expertise.
![](https://branduo.co/wp-content/uploads/2021/06/Image-1@2x-3.png)
![](https://branduo.co/wp-content/uploads/2021/06/Image-2@2x-3.png)
The Strategic Solution
The resulting brand mark cleverly combines the T and M of the company’s name while the primary colour palette of gold, navy and soft grey give the brand a sophisticated edge that is bold yet restrained. The selected photographic style treats black and white imagery with a soft blue lens that lends warmth to the brand’s visual language.