VITAMINME
Project Overview
Key Deliverables
+ Brand Strategy
+ Marketing Strategy
+ E-commerce Website Design
+ Copywriting
+ Creative Project Management
Creative Partners
+ Downtown Creative Agency
+ Franklin Cooper Design Agency
+ DMN Creative Agency
+ Humanise Digital
The Creative Challenge
In a saturated market, how do you stand out? In the case of VitaminMe, we took a philosophy of overstocked aisles, misinformation and generic messaging and we made it personal. We all want to be that guy or girl, but life often gets in the way of optimal wellbeing. Cue VitaminMe.


The Strategic Solution
To connect with our audience, we created a brand persona that was familiar (not bubbly), witty (doesn’t try too hard) and knowledgeable (yet down to earth). The brand was brought to life with fresh, vibrant visuals, customised and personalised packaging, unparalleled UX and the building of an online, engaged community.